Six Frame Structure Analysis (Goodwin's Rules) - Tanaka Bonde

The following is an analysis of Katy Perry's music video, Roar, a narrative based music video about Katy Perry's character and her male companion surviving a plane crash and her having to overcome the many challenges of the jungle to survive. The purpose is to attempt to see if Andrew Goodwin's six rules of music videos are present in this single video and see if it's possible to have these in our own video.

Magazine Advert Analysis - Sarah Butler

Album Cover Ideas - Sarah Butler

Initial Album cover Ideas:

Our first idea for the name of the album is Bridge Street, which we've decided upon since it has a metaphorical significance for the character's transition from an irritating trouble maker to someone more mature and tolerable, a theme for the entire album which "Let's Stay Together" introduces. It also shows that the two life stages are connected and in the music video the character speaks in reference to past mistakes. Using the image of a road represents the lead singer's life as a journey, that he's taken a certain pathway.

Another reason why we chose this is that the Roosters played at Guild-fest, thus photograph is of a recognizable road in Guildford so it can show the band's journey to recognition/ possibly their biggest gig. On the left of the image is a shop that sells records for rock bands, which fits well within our genre.

Idea for the back cover:

This is our main idea for the back cover, we chose an image of a concert, a very conventional cover for a rock band as it attempts to present their success and dedicated fans, with the chaotic nature expected of such concerts. This helps to confirm the genre for the audience as the cover can be easily misinterpreted, thus the traditional back cover for our genre is used.

New idea for the back cover:

An alternative idea to our back cover, though very similar to the previous idea, the silhouettes are less messy and allow for an area to add required information due to the pitch black. Additionally, the lights help to reaffirm the genre.

Overall, this cover does not achieve the appropriate balance of simplicity and new ideas to draw in new people, though representative of the album's story and achieving the look of the urban environment and the everyday, it does not grab the attention of a passing audience. Furthermore, the actual band is not present on the cover, even more imperative as this is an unknown band, and their image could better reaffirm the genre. For our final cover idea, though we may keep the general look of this cover, we have to find a way to include the band in the cover and reduce the clutter and disorganization caused by the traffic in this idea, which would make the band look more simple as we planned earlier after analysis of AC/DC and Green Day's covers.

Album cover Ideas disscussion - James Hedgecock

Hello there.

Here's a video of our group discussing the different aspects of our DVD/Album cover - ideas we've got for how we want the artwork, title, track listing and so on to appear.

Here it is:

That's about it for this post, see you on the next one!

James, on behalf of JTS Productions 

Existing Album Covers - Sarah Butler

This is the album cover for Black Ice by ACDC it looks quite simplistic at first but when you look at it closely it is quite intricate. The main colours are silver and yellow with the name of the band being the first thing you see.



This is the album cover for Dark side of the of the Moon by Pink Floyd, compared to the ACDC cover this one is very plain and simple. The main colour on the cover is black, the most noticeable objects being the triangle and rainbow.

This is the album cover for American Idiot by Green Day, just like the Pink Floyd cover this one is also very simple. The main colours are black and red, with most noticeable image being the grenade in the hand.

All of these album covers have one particular image or graphic text that stands out from the rest of the cover , however, the first one is far more detailed and engraved than the other two.

The simplicity of these covers will be a feature we can copy from them, but their simplicity is only possible due to their big names being so recognisable. They have earned such a reputation over the years that just the name and logo of their bands is enough to draw in both fans and casual audiences. Since we are only advertising a small band such as the Roosters, we will require an album cover that is both simple yet detailed enugh to bring in a new fan base.

Music Video Mood Board - Tanaka Bonde



Here's our mood board, with images, artwork and clippings relating to the genre of the song we're making the music video for. The purpose of this is to get an idea of the aesthetic, style and themes associated with the genre, and to find out about some existing examples of the same kind of product as what we're producing, so that we can then make informed decisions on our products associated with the song.

Photographs from filming - Sarah Butler

The still on the left is from when James and I where filming a part of the narrative, James was on the river bank and I was on the bridge. The second still is a performance shot of James and the rest of the 'band' the performance filming was done by Tanaka. James is on the left, Gabriel is in the middle and Seb's on the right.

This is a photo from our narrative filming, the photo is of James writing a note.

Album Cover Wordle - Sarah Butler

This wordle is of words and phrases that we link to our song, we will be using these words to decide on an album title.

The words that are shown most in this wordle are: stay, together and quirky so we could either name the album Let's stay together which is the name of the song we are using or something more representative that uses the more popular words in the wordle.

Though quite traditional for the album to be named after the album's lead track, we are attempting to create humor and irony with our track, which suits the mood and story of the album and the words above were what people thought best represented "Let's Stay Together" and the title can be useful in bringing in the target audience.

Costumes Planning - Sarah Butler

Now that we have done a post on costume research here are what the cast of our video are going to wear:

Health and Safety - Sarah Butler

Health and Safety
Risk	How it was avoided
Dropping the camera in the river	Ensuring that the camera was  secured to the tripod and by holding it during filming even though it was on though it was on the tripod
Being run over when crossing the road	Looking both ways before crossing
James Sliding of the box he was sitting on	He checked that he could sit safely on it before we started filming
Damaging instruments during transportation	Carried one instrument each and two people carried out the drum kit
The camera getting damaged in the rain	Held an umbrella over it
Camera person or actor tripping over in running scene	They both wore trainers suitable for running in, they ran slowly and chose a clear path to run on
Dropping the camera during the running scene	Camera person used the strap to carry the camera around their neck
James tripping over when he was by the river	He walked fairly slowly, kept looking at the ground, kicked stones out the way and didn't cover a long distance
James or Tanaka falling in the river	They were too far away from the river to be in any danger
Getting lost during filming	We were in familiar areas
Not guarding the camera/tripod when not in use	We were always holding the equipment when we weren't filming and we weren't using the tripod we could see it and kept it right next to us
A member of the public complaining about being in the footage	Let people walk past first before filming, kept the lens cap on when we weren't filming so that people knew we weren't filming
Tripping over the tripod when its legs were extended on the ground	We looked where we were walking
Dropping the camera bag when the camera is in it	Using the strap to carry it over our shoulder
Someone waking in to the tripod	There was always one of us beside or behind it when it was set up and the tripod is quite obvious
Someone knocking over the tripod when the camera is on it	There was always one of us beside or behind it when it was set up and the tripod is quite obvious

Record Label - Brit Isle Records - James Hedgecock

Good day.

This post's purpose is to present the idea for a record label our group came up with, and display the concept for a logo that was created.

So, here's the logo we came up with:

The 'shatter' effect applied to the Union Jack picture filling in the semicircle and the edgy, quirky font used for the text in the logo represent the off-the wall, individual style of the label.

This label would release records mainly of UK indie/alternative rock artists, a genre which the track we're making the music video for fits into.

So that's it really, an outline of our concept record label!

See you on another post soon...
James, on behalf of JTS Productions

Filming Schedule - Sarah Butler

Filming schedule
Date	Times
1st November	10:00 - 2:30
2nd November	10:00-10:30
4th November	11:30 - 1:40
5th November	3:30 - 4:30
6th November	3:30 - 4:30

Storyboard Animatic - James Hedgecock, Tanaka Bonde and Sarah Butler

Costumes research Sarah Butler 9232

This Prezi contains a range of images of rock/indie rock bands such as the kooks and the Arctic Monkeys.

Common Items of Clothing/styles:

• Hoodies and jumpers
• Baggy loose fitting t-shirts
• Jeans
• Jackets
• trainers and vans
• shirts over t-shirts
• long hair partially covering the face
• Hair spiked up or flattened down
• Dark and plain colours particularly black, white, blue or grey
• laid back, casual, 'messy' style

Location Scouting James hedgecock

Hi there.

This post is just really to show you some shots I took on a scouting session of some locations we may well use in our video.

So, here they are:

Media classroom

Quadrangle outside

Classroom (this one's in the 6th form block)

Corridor (in 6th form again)

6th Form common area

So there you have it - some pictures of locations we may well use in our music video.

James

Props List Sarah Butler

 

• The guitar case and instruments are for the performance sections of the video, the song has a long introduction and long instrumentals.
•  We were considering using a shovel to give a literal illustration of the line "and berried them right there" to make the video interesting.
•  The furniture, posters, magazines and stationary are to create the lead character's 'den'/hideout. We want to include a hide out to show the character's personality and the choice of posters, magazines and furniture would show his rebellious nature and that he always aspired to be in a rock band. Also the use of a den would show that he is a private, independent and secretive. person
• The aerosol can and Bike would belong to the local kids in the video to show that they are vandals. The aerosol can would represent graffiti and the bike would simple be their chosen way of getting around.
• The photograph  is  linked to the main character's brother it photo shows that the main character is remembering spending time with his brother.
• The clock shows that he is waiting for someone forever.

Wider audience survey of audience expectations James Hedgecock, Sarah Butler

Hi there.

This is our survey to find out about the expectations of our music video from a wider audience. (If you've stopped by this blog, feel free to fill it in!) We need to get opinions from as many people in our target audience as possible, so by creating this survey and distributing it on social networking sites (and possibly email) we can get the widest range of audience opinions as possible.

Here's the survey:

 

Create your free online surveys with SurveyMonkey , the world's leading questionnaire tool.

Having now distributed this on Facebook and having it shared with a number of people (obtaining 21 responses in total), the results could then be analyzed and put into graphic format to make it easy to interpret our findings. So, below are some graphs I made on Excel to represent the opinions and expectations of our wider audience:

Audience expectations results graphs

• As you can see most of the respondents expect the video to be mostly narrative, spectacle and image, this means most of the video will be narrative with some performance linked in.
• They also expect the clothing in the video to be informal with a mixture of dark and light colours. This means we will most likely use hoodies or t-shirts, jeans and vans all of which will be in either black and white or grey.
• Most of the answerers expect themes of recklessness, conflict and current social affairs. We will show recklessness through the main person’s behaviour and we will show conflict by using the binary opposites of conventional and unconventional.
• Most of the answerers expect the video to be in an urban location, on a rooftop, in a natural location or in a small gig venue. We will be using an urban residential location along with recreating a gig venue.
• Answerers also expect unusual camera angles/movements, video filters and effects, along with a mix of stationary and moving camera shots and cuts/transitions being in time with the music. Fewer people wanted conventional camera shots and editing, a chronological narrative or the use of flashbacks. We will edit the video to be in time with the music and to film the video from a variety of different angles.

See you on the next post!
James and Sarah, on behalf of JTS Productions  

Audience expectations from music video genre Tanaka Bonde

Audience Expectations of Music Video

To get an idea of what our target audience would expect us to have I did very quick interviews with other pupils within the target range of 15 to 18 years old. Their opinions are essential as satisfying our target audience means a good music video though due to the similarities with music videos, their opinions were varying as they clashed between expectations and creating something unique to oppose these expectations.

Frame Analysis of an Existing Music Video Tanaka Bonde

Frame Analysis of an Existing Music Video

The following is an analysis from the still shot frames of an existing music video within the Rock music genre. We chose Teenage Dirtbag by Wheatus because it is very similar to our own and though it isn't considered an indie song or band, the video is very traditional and has many similarities to the lyrics of our own song, mainly how it has the same story about a teenager struggling with the social hardships of school but maintains high spirits due to a love interest and a love of rock music.

The video is mainly narrative but also changes to the performance consistently. The video opens with an establishing shot, the high colour contrast and brightness suggests a childish perspective and the shot being a school confirms it will a character that attends the school and prepares the audience for what is to follow.

This medium-long shot shows the character, his dressing shows that he is not the typical rock musician but a normal teenager making him more believable as a character when considering the audience but his behaviour suggests the typical "nerd."

This long shot is essential as it shows the entire band in the performance part of the video but it also shows the place they perform, which is the school hall/gym and this is relevant to the story as most of the character's troubles occur at school thus making the performance and narrative connected.

This shot represents the character's rival/antagonist and him being on the left shows how he is sidelined but the broken bicycle most presents him and how he is frequently damaged by the larger car/bully. The low angle shot also emphasizes his inferiority and a shot like this sets the audience for the majority of what happens in the video.

Medium shot presents secondary character.

Medium shot shows the dominance of the antagonist by the slight low angle shot and the group around him that seem to protect him, forcing others to give way for his presence.

Seeing the frequent torment from the perspective of the main character through point-of-view shots allows the audience to better sympathize with the character and create contrast for his later success.

There are the frequent transitions to the performance side of the video which uses interesting shots such as a bird's eye view and blurred foreground to dramatize the performance, this greatly contrasts the slow pace and sad situation of the character in the narrative.

The final shots of the video are the end section of the video and are in a different setting during the school prom, the final act of the story as the narrative and performance are finally combined with the performing band from earlier supplying the music for the prom.

This song is very similar to our own song and as a result has a very close video to what we had planned. The video creates contrast as the character is weak and bullied at the beginning with no chance of the girl he dreams of but his torment is only to create contrast for his success later. Throughout the video, we watch the character under many difficult situations only for it to cut to the band who are narrating his situation through the music and they seem excited and enthusiastic.

These features are ideas we may use for our video such as the relevant way they were able to combine the narrative and performance for the last part of the song. The video uses certain icons such as clothing and behaviour to represent the antagonist and the protagonist, wealth and popularity that other teenagers can easily recognize. The use of the prom as the final act was relevant as this is when many people typically socialize during high school/ secondary school which is difficult for the main character thus a greater challenge for him which he is able to overcome. This gives us the idea of having our video split into a beginning where we introduce the characters, a middle where we present the conflict and finally and end where he must overcome this conflict to create a tight, simple story.