Wider audience survey of audience expectations James Hedgecock, Sarah Butler

Hi there.

This is our survey to find out about the expectations of our music video from a wider audience. (If you've stopped by this blog, feel free to fill it in!) We need to get opinions from as many people in our target audience as possible, so by creating this survey and distributing it on social networking sites (and possibly email) we can get the widest range of audience opinions as possible.

Here's the survey:

 

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Having now distributed this on Facebook and having it shared with a number of people (obtaining 21 responses in total), the results could then be analyzed and put into graphic format to make it easy to interpret our findings. So, below are some graphs I made on Excel to represent the opinions and expectations of our wider audience:

Audience expectations results graphs

• As you can see most of the respondents expect the video to be mostly narrative, spectacle and image, this means most of the video will be narrative with some performance linked in.
• They also expect the clothing in the video to be informal with a mixture of dark and light colours. This means we will most likely use hoodies or t-shirts, jeans and vans all of which will be in either black and white or grey.
• Most of the answerers expect themes of recklessness, conflict and current social affairs. We will show recklessness through the main person’s behaviour and we will show conflict by using the binary opposites of conventional and unconventional.
• Most of the answerers expect the video to be in an urban location, on a rooftop, in a natural location or in a small gig venue. We will be using an urban residential location along with recreating a gig venue.
• Answerers also expect unusual camera angles/movements, video filters and effects, along with a mix of stationary and moving camera shots and cuts/transitions being in time with the music. Fewer people wanted conventional camera shots and editing, a chronological narrative or the use of flashbacks. We will edit the video to be in time with the music and to film the video from a variety of different angles.

See you on the next post!
James and Sarah, on behalf of JTS Productions