Storyboard Animatic - James Hedgecock, Tanaka Bonde and Sarah Butler

Costumes research Sarah Butler 9232

This Prezi contains a range of images of rock/indie rock bands such as the kooks and the Arctic Monkeys.

Common Items of Clothing/styles:

• Hoodies and jumpers
• Baggy loose fitting t-shirts
• Jeans
• Jackets
• trainers and vans
• shirts over t-shirts
• long hair partially covering the face
• Hair spiked up or flattened down
• Dark and plain colours particularly black, white, blue or grey
• laid back, casual, 'messy' style

Location Scouting James hedgecock

Hi there.

This post is just really to show you some shots I took on a scouting session of some locations we may well use in our video.

So, here they are:

Media classroom

Quadrangle outside

Classroom (this one's in the 6th form block)

Corridor (in 6th form again)

6th Form common area

So there you have it - some pictures of locations we may well use in our music video.

James

Props List Sarah Butler

 

• The guitar case and instruments are for the performance sections of the video, the song has a long introduction and long instrumentals.
•  We were considering using a shovel to give a literal illustration of the line "and berried them right there" to make the video interesting.
•  The furniture, posters, magazines and stationary are to create the lead character's 'den'/hideout. We want to include a hide out to show the character's personality and the choice of posters, magazines and furniture would show his rebellious nature and that he always aspired to be in a rock band. Also the use of a den would show that he is a private, independent and secretive. person
• The aerosol can and Bike would belong to the local kids in the video to show that they are vandals. The aerosol can would represent graffiti and the bike would simple be their chosen way of getting around.
• The photograph  is  linked to the main character's brother it photo shows that the main character is remembering spending time with his brother.
• The clock shows that he is waiting for someone forever.

Wider audience survey of audience expectations James Hedgecock, Sarah Butler

Hi there.

This is our survey to find out about the expectations of our music video from a wider audience. (If you've stopped by this blog, feel free to fill it in!) We need to get opinions from as many people in our target audience as possible, so by creating this survey and distributing it on social networking sites (and possibly email) we can get the widest range of audience opinions as possible.

Here's the survey:

 

Create your free online surveys with SurveyMonkey , the world's leading questionnaire tool.

Having now distributed this on Facebook and having it shared with a number of people (obtaining 21 responses in total), the results could then be analyzed and put into graphic format to make it easy to interpret our findings. So, below are some graphs I made on Excel to represent the opinions and expectations of our wider audience:

Audience expectations results graphs

• As you can see most of the respondents expect the video to be mostly narrative, spectacle and image, this means most of the video will be narrative with some performance linked in.
• They also expect the clothing in the video to be informal with a mixture of dark and light colours. This means we will most likely use hoodies or t-shirts, jeans and vans all of which will be in either black and white or grey.
• Most of the answerers expect themes of recklessness, conflict and current social affairs. We will show recklessness through the main person’s behaviour and we will show conflict by using the binary opposites of conventional and unconventional.
• Most of the answerers expect the video to be in an urban location, on a rooftop, in a natural location or in a small gig venue. We will be using an urban residential location along with recreating a gig venue.
• Answerers also expect unusual camera angles/movements, video filters and effects, along with a mix of stationary and moving camera shots and cuts/transitions being in time with the music. Fewer people wanted conventional camera shots and editing, a chronological narrative or the use of flashbacks. We will edit the video to be in time with the music and to film the video from a variety of different angles.

See you on the next post!
James and Sarah, on behalf of JTS Productions  

Audience expectations from music video genre Tanaka Bonde

Audience Expectations of Music Video

To get an idea of what our target audience would expect us to have I did very quick interviews with other pupils within the target range of 15 to 18 years old. Their opinions are essential as satisfying our target audience means a good music video though due to the similarities with music videos, their opinions were varying as they clashed between expectations and creating something unique to oppose these expectations.

Frame Analysis of an Existing Music Video Tanaka Bonde

Frame Analysis of an Existing Music Video

The following is an analysis from the still shot frames of an existing music video within the Rock music genre. We chose Teenage Dirtbag by Wheatus because it is very similar to our own and though it isn't considered an indie song or band, the video is very traditional and has many similarities to the lyrics of our own song, mainly how it has the same story about a teenager struggling with the social hardships of school but maintains high spirits due to a love interest and a love of rock music.

The video is mainly narrative but also changes to the performance consistently. The video opens with an establishing shot, the high colour contrast and brightness suggests a childish perspective and the shot being a school confirms it will a character that attends the school and prepares the audience for what is to follow.

This medium-long shot shows the character, his dressing shows that he is not the typical rock musician but a normal teenager making him more believable as a character when considering the audience but his behaviour suggests the typical "nerd."

This long shot is essential as it shows the entire band in the performance part of the video but it also shows the place they perform, which is the school hall/gym and this is relevant to the story as most of the character's troubles occur at school thus making the performance and narrative connected.

This shot represents the character's rival/antagonist and him being on the left shows how he is sidelined but the broken bicycle most presents him and how he is frequently damaged by the larger car/bully. The low angle shot also emphasizes his inferiority and a shot like this sets the audience for the majority of what happens in the video.

Medium shot presents secondary character.

Medium shot shows the dominance of the antagonist by the slight low angle shot and the group around him that seem to protect him, forcing others to give way for his presence.

Seeing the frequent torment from the perspective of the main character through point-of-view shots allows the audience to better sympathize with the character and create contrast for his later success.

There are the frequent transitions to the performance side of the video which uses interesting shots such as a bird's eye view and blurred foreground to dramatize the performance, this greatly contrasts the slow pace and sad situation of the character in the narrative.

The final shots of the video are the end section of the video and are in a different setting during the school prom, the final act of the story as the narrative and performance are finally combined with the performing band from earlier supplying the music for the prom.

This song is very similar to our own song and as a result has a very close video to what we had planned. The video creates contrast as the character is weak and bullied at the beginning with no chance of the girl he dreams of but his torment is only to create contrast for his success later. Throughout the video, we watch the character under many difficult situations only for it to cut to the band who are narrating his situation through the music and they seem excited and enthusiastic.

These features are ideas we may use for our video such as the relevant way they were able to combine the narrative and performance for the last part of the song. The video uses certain icons such as clothing and behaviour to represent the antagonist and the protagonist, wealth and popularity that other teenagers can easily recognize. The use of the prom as the final act was relevant as this is when many people typically socialize during high school/ secondary school which is difficult for the main character thus a greater challenge for him which he is able to overcome. This gives us the idea of having our video split into a beginning where we introduce the characters, a middle where we present the conflict and finally and end where he must overcome this conflict to create a tight, simple story.

Narrative (chronological) filming practice James Hedgecock

Hi there.

This video is a bit of narrative filming practice we did as a group. The shots are in chronological order, and they're based around some of the lyrics in the first verse of the song we're making the video for. 

Without further ado, here's our video:

So there you have it, our chronological narrative practice video. 

James

Lyrics Deconstruction Sarah Butler

Deconstruction of lyrics wordle Sarah Butler

Here's an image we created using Wordle to illustrate which words appear most frequently in the song, and to then get an idea of what is emphasized and important in the lyrics for further deconstruction.

3 Videos anlysis Sarah Butler

Iconic Directors Sarah Butler

Francis Lawrence:

He has directed the videos for “Gone Till November”, “I Don’t want to miss a thing” and “Bad Romance”. Other Artists he has directed videos for include Green day, The Black Eyed Peas and Justin Timberlake. He also directed the films “I am Legend”, “Water for Elephants” and “The Hunger Games Catching Fire”.  Complex.com describes him as a visual story teller.   In 2011 he won a Grammy Award for best music video for Lady Gaga’s “Bad Romance”.  Early on in his career he quickly became known for his original, imaginative and visual style.

Tarsem Singh:

He has directed vidoes for "Losing my Religion" and "Hold on".  He also directed the films "the cell" and "Mirror Mirror" and many Pepsi adverts.  He won an MTV Best Music Video award in 1991 for R.E.M's "losing my religion".  He known for attention to detail and art direction, he is one of the most sought after directors in advertising.

Mark Pelligton:

He has directed videos for "one", "Jeremy" and "Shut 'em down".  Other artists he has directed for include Natasha Bedingfield, Bon Jovi, Bruce Springsteen, Jason Mraz and kings of Leon. He has also directed the films "Arlington Road" and "Henry Poole is here".

Narrative theories Sarah Butler

This image shows our ideas for narrative fitting Todorov's theory that every narrative has an equilibrium then a disruption followed by resolution. We split the song into each of these three stages and then decided how to represent each part of the song

This image shows our ideas for narrative fitting Levi-Strauss' theory that a narrative is based around the conflict between binary opposites. We chose the binary opposites of conventional and non conventional. We then split the lines  into the two categories and decided how to represent each part.

Pitch James Hedgecock and Sarah Butler

Good day to you all.

The following couple of videos are parts of our pitch for our music video, detailing different aspects of the video and how we plan to use them in our video. 

file://localhost/Users/macbutlers/Desktop/pitch%20sarah%20butler%20copy.fcp

Pitch Plan James Hedgecock

Hi there.

This post is to show you the plan for our pitch of our music video, in which we'll be presenting ideas we've had on the particular aspects of the pitch plan.

So, here's our planning sheet:

As you can see (or perhaps that should be 'can't see'), some of the writing's probably a bit small to read, but pretty much all of what's on there will be in our pitch video!

You can find the pitch videos on the next blog post, in which we've used the information we wrote down on this planning sheet.

See you on the next one!

JTS Productions

Genres Sarah Butler

Genres:

 

• Image which is usually used in the pop genre as is spectacle and narrative
• Performance is usually used in the Rock genre

genre isn't easy to define, as Mark Reid said the genre changes depending on what you are told, David Bordwell said that it is the audience rather than the director that generally determines the genre.

 

 

Stills from Different Genres:

Performance:

This is performance because:

• of the guitar and the amps

a similar video could be "let her go" by Passenger

Spectacle:

this still is spectacle due to the two pictures put over the top of each other

a similar spectacle video could be

Narrative:

this still is narrative because of the effect used and the setting is a normal every day setting.

A similar video could be Take On Me by A-HA

Media Language Sarah Butler

Record Label Research Sarah Butler

·   The Label 4Ad specialises in rock, indie, folk, pop punk and experimental pop/rock bands,

·         Andeoresound also specialises in indie pop and indie rock bands

·       The record label Audio Antihero specialises in folk, indie and alternative bands

·         Audiobulb Records specialise in the electronic music genre

·    The Record Label Bad Sekta specialises in the electronic and drum ‘n’ bass genres

All of the Labels listed above are independent labels and they all specialise in similar genres and none of them specialise in mainstream genres such as Pop, Rap or R ‘n’ B. Also none them represent mainstream artists.

·         Island records specialise in various genres with particular focus on rock and pop they represent some famous artists. The famous artists they represent are: Annie Lennox, they used to represent Amy Winehouse, Florence and the Machine, James Morrison, Gotye, Gorge Michele,  Stevie wonder, The Sugarbabes, Robbie Williams and Tulisa.

·   Epic Records specialise in pop rock genres and the famous artists they represent are: Avril Lavigne, Cher Lloyd, Ozzy Osborne, they used to represent Michael Jackson, Paloma Faith and The Script.

·    Columbia Records specialise in the pop and rock genres and the famous artists they represent are: AC/DC, Aerosmith, Adele, Barbra Streisand, Beyonce, Billy Joel, Bob Dylan, Bruce Springsteen, Calvin Harris, Celine Dion, Daft Punk, David Bowie, Destiny's Child, Glee Cast, Little Mix, Neil Diamond, Olly Murs, One Direction, Pink Floyd, Susan Boil, Reta Ora and Train.

I think I would put the song I have chosen ("Wake me up Before you Go Go" by WHAM!) in Columbia Records as the label represents similar artists. Also the label has a mix of newer artists and artists that are more established and they were with the label in the 80s.

Green Screen Practice Sarah Butler

This first clip is in the performance  genre this is because the people in the video are miming performing as a band. The presents a laid back and casual image of the band, this is due to the clothes they are wearing. One problem we had in editing the clip was that we couldn't delete the walls as one of the people in the video was wearing a coat that was the same colour. From this we have learned what not to do when green screening.

This screen shot would be in a narrative video because of what the person is doing. The screen shot presents a professional but relaxed image of the 'artist'. The 'artist comes across as professional because of the job she is doing but she also comes across as relaxed because of her expression and what she is wearing.

Lip Syncing Practice Sarah Butler

The lip syncing went well because we managed to get the video and audio in time. This was because most of the words were clearly mimed but there were some word that couldn't be made out which weren't clearly mimed. For the lines that we couldn't make out, for the real thing we probably won't have any lip syncing.

We have learned from this that the words need to be exaggerated and mimed clearly.