Evaluation question 3 Sarah Butler 9232

Intro:

In this post I will be answering the following question: what have you learned from your audience feedback. Our target audience is western males and females.16 to 30 year olds are out target age group as this is the age group that we feel are most attracted to the indie rock genre. Also we feel that people in this age group can best identify with the themes of the genre, song and video.

We have chosen to include both males and females in our target audience as we think that it will appeal to both. Though the song's themes and lyrics very much assert 'masculine' views and the video is very male centred. The lead singer is portrayed as 'macho' and a typical 'lad' . This is why it will appeal to a male audience. On the other hand some of the lyrics do express emotion and show the lead singer's sensitive side. This is why it could appeal to a female audience.

We have decided on people from the west to be the target audience because the song and video does fit with western youth culture (particularly British and American culture). The social group of our target audience is people who listen to a lot of indie rock music so punk rockers verging slightly in to the mainstream.

 

Wordle:

• Performance: we fulfilled this expectation as the majority of our video is performance. We chose this because it  fits with the conventions of the genre and our video wouldn't have worked with out it.
• Relationship: we definitely fulfilled this expectation a relationship was the whole basis of our narrative and what the song was about
• teenage: This expectation was fulfilled in our video when bits of the narrative should the lead singer when he was young. We decided to show the lead singer's youth because it is the second biggest theme in the song so our video wouldn't have related to the song as much as it does.
• retro: this was a bit of a surprise for us that people were expecting this and we didn't fulfil it because we couldn't come up with a way of doing so with the props and costumes that we had to hand and no budget.
•   school: the video certainly fulfilled this expectation this is because as mentioned above, the lead singer's youth is a big theme in the song and using a school for the setting and school uniform for costume was the best way of making James look younger.
• Partying: we definitely didn't meet this explanation in our video because there wasn't any thing the lyrics to do with partying so we were a bit surprised when people suggested it.

Survey Monkey:

Expectations:

Preferred music video genre:

People would have preferred a narrative video and we did have quite a bit of narrative in our video but it was mainly performance.

Expected genre of video:

We definitely fulfilled the expectation of a performance video as performance footage makes up most of our footage because that is a convention for the genre.

Expected themes:

The majority of people expected recklessness in the video and we definitely fulfilled this with the rebellion parts of our  narrative.

Age of main character:

lots of people expected the main character to be 20 to 25 but we didn't fulfil this because there wasn't the possibility of casting any one older than James as it would have been a logistical mess.

Expected locations:

as you can see from the graph most people expected a rooftop or an urban area we used neither. We didn't use a rooftop because that would have been extremely dangerous. We didn't use an area as we came to the agreement that it wouldn't suit the song.

Interviews:

http://www.youtube.com/watch?v=GhYrsmKnqHM

http://www.youtube.com/watch?v=GX9ot_QCpUc


with the interviews we pay attention to people's expectations and what they didn't want and we decided whether or not what people wanted, fitted with the song. The interviews were a big part of the decision making about what should and shouldn't go in our video.

The expectations of the interviews was that the video should be fast passed, up tempo and there should be a lot going on, that the video should be 'young'. We definitely created an up tempo video as it contained no serious narrative it was all light hearted. It wasn't as fast passed as may be people were expecting that was down to the fact that there was a lot of performance in the video. There was a lot going on in the video but may not as much as people wanted. We definitely fulfilled the young criteria the members of the video's cast were no older than 17/18.

You tube:

Youtube comments analysis:

Female: 1
Male:  0

17- 18 year olds: 1

Analysis of comments:
The feed back was positive, even though it wasn't entirely useful. Based on the comments we could have made the shot changes slower, (but that wouldn't have matched the song). Over all there isn't much information to gather from the comments as none of them are constructive.

Class video:

Steph and Gabriel (the people we interviewed) gave very positive and useful answers, they definitely understood our video and answered are questions correctly. They didn't link it to theories  but that was our fault for not asking them a question that allowed them to do so.

Fun video

This is my fun video which was done in the style of the TV programme goggle box it tells me that the audience was possibly a bit under whelmed by the video


Summary:

WWW:

The video met the majority of people's expectations and in the class video and youtube comments it received positive feedback.

EBI:

We should have made our video a bit 'busier' and fast passed because we really didn't fulfil that expectation at all.